An excellent opportunity for producers to discover UK representation
Looking for UK representation? The IWC Discovery Tasting will provide a platform to the UK market if you have entered the IWC, but don't yet have the right importer for your wines.
The Discovery Tasting is an integral part of the International Wine Challenge. It takes place in May after the IWC tastings. This is the time of year when UK buyers are looking for new wines to stock during the summer and for the all-important winter selling season. We know all the key players, from supermarket buyers to agents, independent wine merchants to sommeliers, and invite them all.
In the 2009 Competition, a massive 68.8% of those wines entered into the Discovery tasting won some form of medal! 35 won a Gold Medal and 8 won Trophies! Buyers will be actively looking for these wines to supplement their lists.
New for 2010
Following consultations with the trade we ask that for the 2010 competition, you identify and specify which buyers you wish to target for either Off Trade – High street retailers/Supermarkets/Independent merchants etc OR the On Trade – Restaurants/Bars/Clubs/Hotels. This will make it easier for the buyers to locate wines that they need and target only those that are available to them.
At the Discovery tastings the wines will be split into two separate areas, Off trade and On trade for ease of selection for the buyers.
The Discovery Tasting provides them with the opportunity to taste, at their leisure, without interruption, any style of wine from anywhere in the world that is looking for an importer and has entered the IWC. Wines are grouped by country, enabling tasters to browse through any section in which they're looking to fill gaps on their shelves.
IWC staff are on hand to open bottles and provide contact details for the wines' producers.
At a time when wine consumption is on the increase, the IWC Discovery Tasting provides a producer who wants to get into the UK market with an invaluable opportunity to put his or her range in front of the people who make the buying decisions.
New for 2010
In mid June the IWC is holding a second ‘Discovery tasting’ at the same time and place as the Trophy Awards are announced.
The IWC Discovery Tasting costs £29.75 per wine entered, in addition to your standard IWC entry fee. Compare that with the cost of a sales trip to the UK, and the cost of presenting your wines to several buyers - if you can get appointments with them!
The IWC Discovery Tasting is an essential tool for anyone seeking access to UK buyers. |